The Itsy Bitsy Bikini


Whenever you think of Brazilian bikinis, I am sure your mind takes you to Rio de Janeiro, and you automatically think of golden skin (Oh! what a beautiful tan!) and that "Itsy bitsy bikini".

Well, not all Brazilian swimwear is the same.

I am sure you are thinking “G-string”, but we also offer a wide range of tangas, high waisted, cheeky cuts and – do not fret – full coverage swimwear (although, not that that common!).

A little back story

1947 was the year when everything changed. A Parisian Designer named Louis Reard introduced to the world the famous Bikini Atol. Its design you ask? Scandalous! With only 30 inches of fabric and a very revealing cut.

Around 1950 Europe and the Mediterranean try to ban Louis Reard designs from the beaches – as most of Catholic countries.

In 1957 Brigitte Bardot is photographed wearing a bikini in every beach at the South of France. At the time, the media published that it was “inconceivable that any girl with tact and decency would ever wear such a thing."

After that, you can only imagine what happened - James Bond movies, Rachel Welch, and the Golden Bikini at the “Return of the Jedi”.

In 1988 Reard’s company closed, but the bikini legacy remained strong. As such that it accounted for 20% of swimsuits sales in the US alone.

That same year, the swimsuits grew smaller than ever, as the G-Strings made it’s way from the North of Brazil to North America.

Do you remember Sofia Vergara wearing that cute little yellow bikini?! Yup. Brazilian!

How to wear a Brazilian bikini, you ask?

Contrary to popular belief, you do not need a Brazilian Wax (yay!). While it’s a good idea, you can find a Brazilian bikini with regular coverage on the front, if you wish.

Also, you do not need to be a size 0. Brazilian bikinis are all about contouring your body with its flattering cuts, as they were designed to hug your curves and follow your body shape.

In Brazil we accept and adore our curvy figure, so we dress accordingly.

The one thing you do need? To #OwnyourBossa.

No worries, we will explain that soon 😉



Leave a comment

All comments are moderated before being published