Everything Bossa Nova

Bossa Nova is a style of Samba created in the late 1950 and early 1960 in Rio de Janeiro, Brazil. It came to renew Samba as we knew it, and to contribute to the modernization of the Brazilian Culture – a new trend, or new wave as it “translates” to.

Names such as Elizeth Cardoso, Elis Regina, Miucha, Bebel Gilberto, Nara Leao, etc… are a huge part of its story – but we will talk about this soon 😉

I am pretty sure you have heard of “Garota de Ipanema” (Girl from Ipanema) by Antonio Carlos Jobim and Vinicius de Moraes (or, in this case, with Frank Sinatra – recorded in 1967). If you have not, CLICK HERE (you are welcome).

If I were asked to explain what Bossa Nova is, here is what I’d say:

“it’s that exhilarating feeling of sun kissed skin, offshore sunsets, the slow swing of your body while it dances… that little effortless something that makes each of us unique. It’s sexy, playful, cool and calming”

The Girl from Ipanema.

Inspired by a 17-year-old girl, (now) named Helo Pinheiro, Vinicius de Moraes and Antonio Carlos Jobim, used to see her strolling past a bar in the Ipanema neighborhood - daily, on her way to the beach. It’s said they fell in love with her walk, and that she was a mixture of a flower and a mermaid, full of light and grace.  A gift of life in its beautiful and melancholic ebb and flow.

I know! Breathtaking!

Funny enough, for us Brazilians, Bossa means more than “trend”. It’s also a slang for something that is done with charm, a flair, a coolness that is both unmistakable and hard to match. And you have it!

This is why our first collection was inspired by Bossa Nova. Our aim, is that you feel inspired, powerful, feminine and #OwnyourBossa, while experiencing the remarkable appeal of the Brazilian cut.

Xoxo,